Question: Identify the incorrect statement with regard to concept testing. It is a mandatory part of the process for makers of consumer packaged goods It is

Identify the incorrect statement with regard to concept testing.
It is a mandatory part of the process for makers of consumer packaged goods
It is best used to test concepts embodying new art and entertainment
Its use is growing in industrial firms, which actually invented it
Most major firms make frequent use of concept testing.
Identify the incorrect statement with regard to concept testing. It is

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