Question: Identify the incorrect statement with regard to concept testing. It is best used to test concepts embodying new art and entertainment Most major firms make

Identify the incorrect statement with regard to concept testing.
It is best used to test concepts embodying new art and entertainment
Most major firms make frequent use of concept testing.
It is a mandatory part of the process for makers of consumer packaged goods
Its use is growing in industrial firms, which actually invented it
 Identify the incorrect statement with regard to concept testing. It is

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