Identify the key product attributes and benefits that the consumer uses to infer the value of Hulu, Netflix, and HBO max. (e.g. price, comfort, durability, etc.). You should identify at least 5 attributes/benefits. Next, identify the key consumer segments in the industry and develop a profile for each segment (minimum of 4 segments, a maximum of 7). What key product attributes and benefits does each segment prioritize?

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Ans Introduction Given that Netflix has the most content including a large amount of high quality co... View the full answer