BMWs sales slipped during the worldwide recession in 2008 and 2009. Is its segmentation strategy too selective?

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BMW’s sales slipped during the worldwide recession in 2008 and 2009. Is its segmentation strategy too selective? Why or why not?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 04, 2012 11:35 PM

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BMWs sales slipped during the worldwide recession in 2008 and 2009. Is its segmentation strategy too selective?

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Sales slippage is not always associated with a too selectiv...View the full answer

Marketing management

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