1. Identify the key reasons why the World Shoe Project failed in the China market by focusing on identifying and discussing the 4 elements of the marketing mix-product, price, place (distribution), promotion.
2. Do you think a low priced line such as world shoe could co-exist in a market such as China with their premium line without diluting brand image of Nike? Explain your reason
3. If you were the marketing manager in charge of World Shoe what would you have done differently to insure success of this line?

Answer rating: 100% (QA)

The World Shoe Projects failure in the China market can be attributed to various factors related to the marketing mix elements Lets analyze each element individually Product The World Shoe Project may ... View the full answer