Discuss the Models of Attitudes. Enumerate and define the Properties of Attitudes. Discuss the Multiattribute Attitude Models.
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Question:
- Discuss the Models of Attitudes.
- Enumerate and define the Properties of Attitudes.
- Discuss the Multiattribute Attitude Models.
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Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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