Question: Identify the MNE you selected (from the options available) and provide the date the company was originally established. 2. Identify where is the MNEs head
Identify the MNE you selected (from the options available) and provide the date the company was originally established.
2. Identify where is the MNEs head office and research and development facilities are located (city and country of each).
3. Identify the market(s) the MNE operates in (consumer, industrial, government) and identify the goods and/or services it sells.
4. Identify the countries the MNE sells its products in and discuss its international product mix (which of the four options for marketing products overseas does the company use).
5. Discuss the MNEs international promotion mix that it uses to promote its products and/or services in international markets (publicity, advertising, sales promotion, personal selling).
6. Identify the MNEs global sales for 2020 or 2021 (provide latest information that is available)
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