Identify the risk $($or potential pitfall$)$ correspondents to each generic

strategy:

Failing to attain both strategies and possibly ending up with neither,

leaving the firm "stuck in the middle is a potential pitfall of

$[$Select$]$

generic strategy.

The idea that even product and service offerings that are highly

focused are subject to competition from new entrants is a potential

pitfall of

$[$Select$]$

generic strategy.