Identify the segmentation base that Surf Excel and Lux soap is used for targeting consumers.(country: Pakistan).

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Posted Date: Jun 17, 2021 01:16 AM

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Identify the segmentation base that Surf Excel and Lux soap is used for targeting consumers.(country: Pakistan).

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Surf Excel launched in 1959is one of the oldest detergent powders in India and Pakistan Initially the brand was positioned on the clean proposition of ... View the full answer

Consumer Behavior

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