Question: Identify the segmentation base that Surf Excel and Lux soap is used for targeting consumers.(country: Pakistan).

Identify the segmentation base that Surf Excel and Lux soap is used for targeting consumers.(country: Pakistan).

Step by Step Solution

★★★★★

3.45 Rating (158 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

Surf Excel launched in 1959is one of the oldest detergent powders in India and Pakistan Initially the brand was positioned on the clean proposition of ... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

For each of the following products, identify the segmentation base that you consider to be the best one for targeting consumers: (a) coffee, (b) soups, (c) cell phones, and (d) designer sunglasses....

The Lux Company experiences the following unrelated events and transactions during Year 1. The company's existing current ratio is 2:1 and its quick ratio is 1.2:1. 1. Lux wrote off $5,000 of...

Lux Hotel Co. (the Company) is a private company that operates luxury hotel properties. It was noted that the company is head quartered in Dubai, and its main hotel is operated on the Palm Island in...

For each of the following products, identify the segmentation base that you consider to be the best for targeting consumers: (a) biscuits, (b) shampoo, (c) wireless broadband, and (d) holidays....

For each of the following products, identify the segmentation base that you consider the best for targeting consumers: (a) biscuits, (b) shampoo, (c) wireless broadband, and (d) holidays. Explain...

For each of the following products, identify the segmentation base that you consider best for targeting consumers: (a) coffee, (b) soup, (c) home exercise equipment, (d) cordless telephones and (e)...

Question 1 For each of the following products, identify the segmentation base that you consider the best for targeting consumers: (a) biscuits, (b) shampoo, (c) wireless broadband, and (d) holidays....

In Section 3.6.7 we indicated how the concept of cross-elasticity of demand might be used to identify the goods that could be included in a particular segment of the automobile industry (e.g. the...

King Company is contemplating the purchase of a smaller company, which is a distributor of Kings products. Top management of King is convinced that the acquisition will result in significant...

Distributed computing provides a means for complex problems to be solved efficiently and quickly by dividing the work among the processors in the system. This concept is interesting because of its...

16. At what point of the line joining the charges 3 nC and -2 nC, kept 15 cm apart, the potential is zero? Consider the potential at infinity to be zero. Hint: Accordin

17. Find out the work done in carrying a small charge of -2nC from a point (0, 0, 0.03 m) to (0, 0.04 m, 0) through (0,0.06m, 0.05 m). Consider the charge 8103 C is placed at origin. Hint: Potenti

18. Surface charge density of a thin planar sheet, = 106 C/m. Two equipotential surfaces, at the potential difference 10 V all drawn due to the given sheet. Calculate the distance of the...

19. Two isolated conducting solid spheres of radii 'a' and '2a' are charged, till they both attain a surface charge density and kept far away from each other. What would be the charge density of the...

A contractor purchases cleaning solvent for $11,640. According to Cost Accounting Standard (CAS) 411, if the material cost for the solvent is not allocated to a specific cost objective or an indirect...

You provide IT support for your organization, which has many users who work remotely from home. A remote user is experiencing an error message ever since the last major update to your organization's...

Nitrogen monoxide reacts with hydrogen as follows: 2NO(g)+ H2(g) N2O(g) + H2O(g) The rate law is [H2]/ t = k[NO]2[H2], where k is 1.10 107 L2/(mol2s) at 826oC. A vessel contains NO and H2 at...

You are the owner of two furniture stores: one catering to upper-middle class consumers and the other to lower class consumers. How do social class differences influence each stores: (a) Product...

For what kinds of audiences would you consider using comparative advertising? Why?

Visit a supermarket. Can you identify any packages where the marketers knowledge of stimulus generalization and stimulus discrimination was incorporated into the package design? Note these examples...

What is the correct sequence of the four elements of observational learning? a. Attention, Memory, Imitation, Desire b. Attention, Imitation, Desire, Memory c. Desire, Attention, Memory, Imitation d....

Where do secondary reinforcers get their power from? a. Classical conditioning b. Law of effect c. Observational theory d. Insight theory

A child has been classically conditioned to fear a white rat. If the child does not show fear when shown a black rat, this is called a. stimulus discrimination. b. stimulus generalization. c....