Visit a supermarket. Can you identify any packages where the marketers knowledge of stimulus generalization and stimulus

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Visit a supermarket. Can you identify any packages where the marketer’s knowledge of stimulus generalization and stimulus discrimination was incorporated into the package design? Note these examples and present them in class.

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:51 AM

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Visit a supermarket. Can you identify any packages where the marketers knowledge of stimulus generalization and stimulus

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Because the average package on the supermarket shelf has about onetenth of a ...View the full answer

Consumer Behavior

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