Identify the step in the innovation process at which the following actions are most likely to occur.

Actions	Development	Application	Launch	Growth	Maturity	Decline
A concert venue books some of the most popular acts in the country for the first week its doors are open to raise public consciousness of the venue as a destination.
Sam considers whether a narrower version of the companys smartphone would make the screen too small for most users needs.
Based on previous experience with this author, an editor insists on reading each chapter of the writers new book as soon as it is written to make sure it aligns with the agreed upon outline for the book.
A year after Chazs company introduced a line of low-waisted jeans, consumers could choose similar pants from a number of labels, many at budget-conscious prices.
Sean started selling a mixtape on street corners. Once it got play time on a local radio station, thousands of people downloaded it from online sites.
Traditional textbooks, still preferred by some students, are losing market share to e-books because hard-copy books cannot provide features such as search, website links, and video.

The ability to automatically pay bills over the Internet each month is a _____ innovation, while reengineering a workflow to bring a product to market faster is a ______ innovation.

Consider the common impediments to innovation noted in the summary below.

The Innovators Dilemma: When New Technologies Cause Great Firms to Fail by Clayton Christensen (Harvard Business School Press 1997) explains the common organizational impediments to innovation. These include a lack of resources or failure to allocate resources strategically, inability to act quickly due to bureaucracy, risk aversion, and an inability to recognize opportunities to innovate. The failure to recognize opportunities could be caused by the organizations structure, culture, complacency, and confidence.

The United States Postal Service (USPS) has studied the managerial and process innovations of its competitors, such as FedEx and UPS. Nonetheless, USPS has lost significant market share to these shipping companies. What are the most likely reasons USPS has failed to innovate sufficiently? Check all that apply.

1 Time to innovate

2 Bureaucratic resistance to change

3 Failure to recognize opportunity

4 Lack of resources

Which of the following statements describes an organizations use of a reward system to promote innovation? Check all that apply.

1 Foursquare schedules demo days during which employees can pitch ideas to management.

2) 3M creates a sense of urgency to innovate by setting breakthrough growth goals.

3 Monsanto offers a monetary prize to scientists who develop the biggest commercial breakthrough each year.

4 At Savant Learning Systems, the most innovative employees take an all-expense-paid luxury vacation.