Question: Identify the trends and changes that are occurring in the Canadian external environment that impact your chosen products Canadian marketing plan. Specifically, consider trends and

  1. Identify the trends and changes that are occurring in the Canadian external environment that impact your chosen products Canadian marketing plan. Specifically, consider trends and changes in the areas of (CREST) Technology, Regulatory, Economics, Demographics, and Socio-Cultural happenings in this marketplace. Research and analyze at least 3 Canadian CREST factors. Explain for each of the factors you have selected the positive or negative implications the environmental factor could have on your chosen products marketing plan.

Also provide recommendations (action plans) as to what you plan to do to alter your current marketing plan to address this implication, again based on the factors you selected. Ie How may this trend impact your Product, Price, Promotion or Place strategyand Why?

  1. Identify the trends and changes that are occurring in the Canadian external environment that impact your chosen products Canadian marketing plan. Specifically, consider trends and changes in the areas of (CREST) Technology, Regulatory, Economics, Demographics, and Socio-Cultural happenings in this marketplace. Research and analyze at least 3 Canadian CREST factors. Explain for each of the factors you have selected the positive or negative implications the environmental factor could have on your chosen products marketing plan.

Also provide recommendations (action plans) as to what you plan to do to alter your current marketing plan to address this implication, again based on the factors you selected. Ie How may this trend impact your Product, Price, Promotion or Place strategyand Why?

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