Identify the two (2) most important of the Five Forces factors of Samsung mobile company that are affecting the market. Identify whether the power of the force is high/medium/low - briefly explain why. Answer based on your own understanding.

Here is the reference for the Five Forces Model: (I hope it can help you to identify the five forces factors of waht mobile phone company you would pick)

1. Threat of Entry Entry Barriers Entry Barriers - what needs to be initially overcome before a firm can compete. These include: Scale Experience, attract and hire capable people Capital requirements Political protectionism Access to supply and distribution channels Retaliation Political change Differentiation Acquiring the necessary assets such as service and retail networks Building product awareness

2. Threat of Substitutes

Substitutes: Products or services that offer similar benefit to an industry's products or services, but by a different process. A constraint on how much can be charged Substitutions can come from inside or outside the industry The more substitutions the less attractive an industry might be

3. Power of Buyers Buyers: The organizations 'immediate' buyers, not necessarily the end consumer. Buyer power is determined by: Purchase volume Product Differentiation, Commoditization Price sensitivity Switching costs Number of firms to buy from Availability of substitute products Buyer vs. End Customer For companies like P&G their buyers are companies like Wal-Mart, Tesco and rather than us.

4. Supplier Power Suppliers: Firms that supply the organization with the necessities to produce its product or service, including raw materials, labor and finance. Supplier power is determined by: Sales volume Product Differentiation, Commoditization Buyer price sensitivity Buyer switching costs Number of suppliers Substitute products

5. Rivalry among Existing Firms The nature and intensity of competition among firms. The more intensity, the more industry profits are driven down. Rivalry will be affected by: Competitor balance - when rivals are similar in size, intense competition can result as each strives to gain dominance Industry growth rate - when one rival grows more than the industry it may come at expense of another firm Degree of differentiation - firms with low differentiation compete on cost Competitive position - are certain firms being aggressive in pursuing market share