Identify three leading companies in the same category, e.g., soft drinks, automotive brands, etc., who have established

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Identify three leading companies in the same category, e.g., soft drinks, automotive brands, etc., who have established a business presence on Facebook and to analyze their strategy for using Facebook.

What do you believe are their objectives?

Who is their target audience?

Do you believe the content presented on their page is relevant to their intended target audience?

Lastly, compare and contrast the three Facebook sites you have selected.

Related Book For answer-question

Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Nov 05, 2023 08:36 AM

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Identify three leading companies in the same category, e.g., soft drinks, automotive brands, etc., who have established

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Lets take the example of three wellknown fastfood chains and analyze their Facebook strategies 1 McDonalds Objectives McDonalds uses Facebook to build ... View the full answer

Global Marketing management

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