Question: Identify three metrics that Marriott uses to track customer value and discuss how they are currently in use at Marriott. Then, from this week's reading,

Identify three metrics that Marriott uses to track customer value and discuss how they are currently in use at Marriott.

Then, from this week's reading, especially Bendle & Bagga (2016) article, identify and discuss three other metrics that would be useful for Marriott to implement for evaluating customer value/satisfaction/loyalty.

Why do you recommend these three metrics? What insights would they offer Marriott?

Bendle, N. T., & Bagga, C. K. (2016).The metrics that marketers muddle. MIT Sloan Management Review, 57(3), 73-82. http://ezproxy.umgc.edu/login?url=http://search.proquest.com/docview/1778414422?accountid=14580

Marriott International. (2006). Calculating & Reporting Customer Profitability: Marriott Case Study, 73-83. http://ezproxy.umgc.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=26452017&site=eds-live&scope=site

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