Identify two different 'standards' you have seen this week and how this 'standard' affects the associated company's profitability. For example, a company such as McDonald's has a 'standard' on the amount of beef that is contained in each hamburger product they sell. If they go over this standard amount, material costs go up and profitability goes down. If they go below this standard amount, profitability may go up in the short run from reduced costs, but long$-$term customer satisfaction could go down and negatively impact profitability.