1. Identify two global brands. Using all of your knowledge on Maslow’s needs hierarchy and strategic global branding alternatives available to these firms, discuss the reasons these brands have been successful.
2. Additionally, identify the opportunities and challenges you believe these firms will face.

Answer rating: 100% (QA)

Part 1 Two examples of successful global brands could be Apple and Coca Cola Apple satisfies Maslows hierarchy of needs in several ways 1 Physiologica... View the full answer