Identify two hotel brands $($Please note that Airbnb and VRBO are not valid as they don't own$/$run hospitality properties$)$

Justify why you think the brands you selected belong to that particular quadrant. That means you need to justify your choice based with regards to the two dimensions of the matrix $($focus vs$.$ broad scope and cost leadership vs$.$ differentiation$).$ If you argue a brand is using a differentiation, explain in what way the brand differentiates. For instance, in my video I was making the point that BMW was differentiating based on driving performance $($i$.$e$.,$ "the ultimate driving machine"$).$ For your justification, it is better to rely less on personal experience, and more on evidence you gather about what strategy is pursued by the company. You can use hotel official information $($i$.$e$.,$ the mission statement or strategic plan$)$ or other documents from trustworthy sources. Please reference your sources. Lastly, I recommend that you select brands that have an unequivocal positioning within the matrix, not brands that are borderline between two quadrants...