Question: Identify two specific qualitative data collection tools (qualitative data comes in the form of words and sentences) you should use and explain how they can

Identify two specific qualitative data collection tools (qualitative data comes in the form of words and sentences) you should use and explain how they can help you evaluate the marketing plan. Use the spaces below to write one paragraph for each collection tool.

Face-to-Face Personal Interviews

Qualitative Surveys (paper or web-based questionnaires)

Focus Groups

Documental Revision

Observation

Longitudinal Studies

Case Studies

please pick 2 of these and write two short paragraphs

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