Identify two target customers. For ONE target customer describe 2-3 different persona based on data and research.

• Identify common pain points these personas might experience based on research and observations.
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• Using researched and referenced insights suggest the best media to attract chosen target customer. Thinking of relevant touchpoints in the customer journey. Based on the customer journey, select touchpoint and media that relevant to on- and offline.

Answer rating: 100% (QA)

Identify two target customers 1 Target Customer 1 Young professionals living in urban areas 2 Target Customer 2 Stayathome parents with young children ... View the full answer