Identifying Strategic Directions It is important that marketers be able to identify which strategy a competitor is using so that they better understand how to position their own products and services. You will see a list of recent or potential strategic decisions made by large firms, and your job is to identify which type of strategy was used in each example, While there are a variety of strategies across industries, most fall under four basic categories. (1) Market penetration strategies emphasize selling more existing products and services to existing customers. (2) Product development strategies involve creating new goods or services for existing markets. (3) Market development strategies focus on selling existing products or services to new customers. The targeted new customers could be a different gender, age group, or international market. (4) Finally, diversification strategies involve offering new products that are unrelated to the existing products produced by the organization. Select the most appropriate category of emotional intelligence for the eight behaviors below. 1. Arm and Hammer selling baking soda for new purposes (Click to select) 2. Apple opening mini-stores within Target (Click to select) 3. Disney purchasing ESPN (Click to select) Select the most appropriate category of emotional intelligence for the eight behaviors below. 1. Armand Hammer selling baking soda for new purposes (Click to select) Market penetration Product development stores within Target Market development Diversification SPN CHICK to select) 4. Dominos promoting buy one pizza, get a second pizza half price (Click to select) 5. Burger King developing a new breakfast menu (Click to select) 6. Nintendo Wii products targeted at senior citizens as a way to stay active indoors (Click to select) 7. Ford developing the Ford Escape Hybrid SUV (Click to select) 8. Microsoft buying a snack food company (Click to select) Select the most appropriate category of emotional intelligence for the eight behaviors below. 1. Arm and Hammer selling baking soda for new purposes (Click to select) 2. Apple opening mini-stores within Target (Click to select) 3. Disney purchasing ESPN (Click to select) 4. Dominos promoting buy one pizza, get a second pizza half price (Click to select) 5. Burger King developing a new breakfast menu (Click to select) 6. Nintendo Wii products targeted at senior citizens as a way to stay active indoors (Click to select) 7. Ford developing the Ford Escape Hybrid SUV (Click to select) 8. Microsoft buying a snack food company (Click to select)