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Decision Point: Developing Simply Yours's Product Lines

You meet with the director to inform him of your recommendation on how to position the signature piece of organic cotton clothing in Simply Yours's clothing line.

He then says, "Now that we have decided on positioning for the signature piece in the clothing line, I have another issue for you to handle. Recent market research shows that our consumers are young professionals who enjoy outdoor activities like hiking with friends. The research also shows that our consumers like to keep fit by going to the gym. What do you think would be the best way to use this information in the development of our product lines?"

Which of the following options is the best way to use this recent market research in developing Simply Yours's product lines?

Select an option from the choices below and click Submit

Recommend developing one clothing line for enjoying outdoor activities like hiking with friends and a different line of clothes for working out at the gym.

Recommend developing a versatile elothing line that consumers could wear almost anywhere.

Recommend developing one clothing line that consumers could wear both when enjoying outdoor activities like hiking with friends and when going to the gym.