Question: If a B 2 B prospect does not have a perceived need to buy your product or service, _ _ _ _ _ . Group
If a BB prospect does not have a perceived need to buy your product or service,
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you can avoid it with thorough qualification during your third step of the selling process
you should address it only when the customer objects
your challenge is to understand the drivers of hisher business
you have no control over the objections
it shows that the BB relationship is not yet fully developed
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