If a client has a website with e-commerce capability built in, what part of the online assessment would this be considered in?

Question 2 options:

Promotion strategy

Product strategy

Digital strength or weakness

Digital opportunity or threat

Question 3(1 point)

A key place to look for what needs to be measured in a digital marketing plan is to:

Question 3 options:

Use existing company measurement tools

Focus on the top 2 digital strategies

Look at the digital marketing objectives

Use Hootsuite

Question 4(1 point)

Sally is the Brand Manager forABC Company.She hired an Agency to help improve their digital marketingfor a plan that will be implemented from January-December 202.Based on this plan time frame, when should Sally expect most digital objectives will have measurable results (i.e. increaseABC Companytotal social media followers by 30% by ___ 2021)?

Question 4 options:

In the first 6 months (by approximately June 2021)

In the first 3 months (by approximately March 2021)

In the first month (by approximately February 2021)

In the last 6 months (by approximately December 2021)

Question 5(1 point)

What is wrong with this digital marketing objective?To increaseArt is InBakerysocial media followers by 20% through Instagram and Facebook posts by September 1, 2020.

Question 5 options:

The time frame is incorrect

The phrase: 'through Instagram and Facebook posts'

It's not measurable

The phrase 'social media followers'

Question 6(1 point)

Online search marketing and advertising revenue is:

Question 6 options:

Fluctuating weekly

Increasing

Declining

Remaining flat

Question 7(1 point)

The following can downgrade a website's rank on a search engine:

Question 7 options:

Poorly labelled photographs

Old content (not recently updated)

Links from sites with questionable or irrelevant content

All of the above

Question 8(1 point)

The goal of bidding on keywords is to:

Question 8 options:

Get the best ranking of your website for the lowest cost

Always have your website ranked first

Spend less than your top 2 competitors

Limit the amount of money a company spends

Question 9(1 point)

All of these are examples of Call Out search Google Ad extensions, EXCEPT:

Question 9 options:

100 Dardanelles Rd, Amherst MA.

Free shipping over $25

Organic Material

Free pickup in store

Question 10(1 point)

The following can help increase the organic search rank of a website:

Question 10 options:

Adding FAQs, video, and company bios

Adding flash to the landing page

Improving keyword-rich content below the fold

Adding HTTP requests to the site

Question 11(1 point)

Based on a website grader, the Poco Pazzo Restaurant website is scoring 73/100. The lowest category score is 10/30 on SEO. What should the company do first to improve this:

Question 11 options:

Improve meta descriptions

Reduce page loading speed

Reduce page size

All of the above

Question 12(1 point)

A key benefit of paid media is:

Question 12 options:

It can help you outpace competition

If done well, it's a very targeted approach

It can drive organic search

All of the above

Question 13(1 point)

Social media platforms have changed over time and new ones have launched such as TikTok.Despite this, whathasn'tchanged about social media?

Question 13 options:

It helps generate discussions, conversations, and relationships

Consumption has remained fairly flat and consistent

It's used only by younger generations

It's mainly accessed through desktop

Question 14(1 point)

The term for a delivered email that is actually opened (and can be measured) is:

Question 14 options:

Privacy rate

Click-through rate

Open rate

Response rate