Question: If a company creates a buzz with a clever ad campaign, they are likely to burn out quickly after the buzz fades. they are sure

If a company creates a buzz with a clever ad campaign,
they are likely to burn out quickly after the buzz fades. they are sure to be a success.
they have to follow quickly with another clever campaign. there's still no guarantee they will be successful.
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If a company creates a buzz with a clever ad campaign,

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