Question: If a company s positioning statement includes a target segment, the service / product category in which a company is establishing that market position, the

If a company

s positioning statement includes a target segment, the service

/

product category in which a company is establishing that market position, the key differentiation points, and the reasons why customers should believe the positioning claims, what is the statement missing?

Group of answer choices

the product

/

service category

the brand name

the target segment

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