Question: If a company s positioning statement includes a target segment, the service / product category in which a company is establishing that market position, the

If a company

s positioning statement includes a target segment, the service

/

product category in which a company is establishing that market position, the key differentiation points, and the reasons why customers should believe the positioning claims, what is the statement missing?

Responses

the product

/

service category

the product

/

service category

the target segment

the brand name

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