Question: If a consumer is prepared to spend time comparing competing offerings before making a purchase decision, the product is most likely to be a(n): Select

If a consumer is prepared to spend time comparing competing offerings before making a purchase decision, the product is most likely to be a(n):

Select one:

a.

unsought product.

b.

specialty product.

c.

convenience product.

d.

shopping product.

e.

core product

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