If a firm fails to cross the chasm with its new product launches or offerings, it has
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Question:
If a firm fails to cross the chasm with its new product launches or offerings, it has not adequately prepared to sell to its ____________ customers by the time it runs out of its ___________ :
a. early majority.....early adopters
b. early adopter.....late majority customers
c. demanding....laggards
d. None of the above
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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