If a global company is facing a market in which pressures for local responsiveness and integration are

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If a global company is facing a market in which pressures for local responsiveness and integration are low but pressures for innovation are high, what kind of industry is it operating in?

What kind of strategy should it pursue?

Related Book For answer-question

Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Nov 07, 2023 02:11 AM

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If a global company is facing a market in which pressures for local responsiveness and integration are

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A global company operating in an industry with low pressures for local responsiveness and integration but high pressures for innovation is typically i... View the full answer

Global Marketing management

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