If a locally based manufacturing firm with sales of $350 million decided to enter the EU market
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Question:
If a locally based manufacturing firm with sales of $350 million decided to enter the EU market by setting up operations in France, which orientation would be the most effective: ethnocentric, polycentric, regiocentric, or geocentric? Why? Explain your choice
Expert Answer:
Answer The best alternative to enter into EU market by this firm is polycentric m... View the full answer
Related Book For 
International Management Culture, Strategy, and Behavior
ISBN: 978-0077862442
9th edition
Authors: Fred Luthans, Jonathan Doh
Posted Date:
