If a low price leads customers to question the quality of a product or the degree to which it carries a prestige image, then that low price may not lead to a high level of sales, for example, when the omega brand of prestige watches was introduced low-priced products, it lost more from damage to its brand image among upscale buyers than it gained increased sales. 

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Answer False Through marketing research which by the way is a fifth impo... View the full answer