Question: If a marketer segments the market into three groups, based on their motivations in life: individuals who are achievement-driven, value-expressive, or ideals-driven, then he/she is

If a marketer segments the market into three groups, based on their motivations in life: individuals who are achievement-driven, value-expressive, or ideals-driven, then he/she is using the ______ segmentation method

psychographic

geo-demographic

occasion

demographic

ambiguous

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