If a marketing researcher decides to use a Likert scale, the researcher has chosen a technique wherein

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If a marketing researcher decides to use a Likert scale, the researcher has chosen a technique wherein the respondent reviews a statement that shows the amount of agreement/disagreement with some product, service, or concept.

a. True.

b. False.

Related Book For answer-question

Statistics for the Life Sciences

ISBN: 978-0321989581

5th edition

Authors: Myra Samuels, Jeffrey Witmer, Andrew Schaffner

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Posted Date: Oct 19, 2020 12:03 AM

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If a marketing researcher decides to use a Likert scale, the researcher has chosen a technique wherein

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Expert Answer:

True Likert scale is typically a five seven or ninepoint ... View the full answer

Statistics for the Life Sciences

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