If a marketing team were to segment consumers based on their current knowledge and usage of a
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Question:
If a marketing team were to segment consumers based on their current knowledge and usage of a brand, the team would be using what type of characteristics to better understand their brand's target audience? Group of answer choices
a. Behavioral Characteristics
b. Geographic Characteristics
c. Demographic Characteristics
d. Psychographic Characteristics
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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