Suppose you are a brand manufacturer and sell your product through a retail channel (e.g., Amazon). Having done business with the retailer for a few years now, you have learned that the retailer follows a "margin goal" strategy for its pricing. In the category in which your brand is included, the retailer's margin goal is 30%. If you set the wholesale price of your brand to be $65, what do you expect the retail price to be?

Answer rating: 100% (QA)

Given the information provided in the question were trying to find out the retail price s... View the full answer