Question: If a retailer such as Target devotes a section of its store during March and April, including displays and posters, to encourage consumers to buy
If a retailer such as Target devotes a section of its store during March and April, including displays and posters, to encourage consumers to buy MLB apparel and merchandise, this would be an example of
Paid media.
Brand equity.
Pointofpurchase promotion.
Outofhome advertising.
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