Question: If a search engine sees that a website is getting a lot of clicks for a particular search, it may choose to rank it higher
If a search engine sees that a website is getting a lot of clicks for a particular search, it may choose to rank it higher as a result, but only if visitors are staying on the website and not bouncing. In this example, the website is benefitting from the ranking factor.
Popularity
User behavior
Relevance
Technical
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