Question: If analysis using the BCG matrix suggests that a business should be sold immediately, what factors in the GE Business Screen would suggest that the

If analysis using the BCG matrix suggests that a business should be sold immediately, what factors in the GE Business Screen would suggest that the business is actually worth keeping?

The market is large and there are few competitors.

The company

s operating costs are higher than those of competitors.

The company

s service network is less extensive than that of competitors.

The capital requirements for expanding the business are high.

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