If asked to double how often people buy Arm & Hammer in the next three years, do you think this is possible? Why/Why not. Explain the path to growth that is supported by evidence. Explain how your knowledge of another law-like pattern can help when setting strategies to grow Arm & Hammer.

Deodorant \begin{tabular}{l|ccc} \hline Brands & \% Market share & \% Annual penetration & PurchaseFrequency(Ave.) \\ \hline Arm \& Hammer & 2 & 4 & 1.5 \\ \hline Axe & 8 & 11 & 1.9 \\ \hline Ban & 3 & 4 & 1.7 \\ Degree & 15 & 41 & 1.9 \\ Mitchum & 3 & 4 & 1.7 \\ Old Spice & 10 & & \\ \hline \end{tabular}