Question: If content is king, then this concept is queen. Serving up valuable content is important, but ensuring that it s customized for the right audience

If content is king, then this concept is queen. Serving up valuable content is important, but ensuring that its customized for the right audience is equally (if not more) important. As buyers become more in control of what information they digest (again, not literally), its important to deliver content thats relevant. If you own a restaurant, you wouldnt want to send a coupon for a steak dinner to a vegetarian, right?

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