"If imitation is the sincerest form of flattery, thenMcDonald's Big Mac ought to feel awfully flattered by Burger King's new Big King burger - out this week and priced at $3.69. The King's features include two al-beef Pattie's, special sauce, lettuce, cheese, pickles, onions and a sesame seed bun. In fact a bun trifecta: one on top, one in the middle, and one below - just as with the Mac." - NBC News, Nov. 6 2013.

 

a) Evaluate Burger King's marketing strategy of launching the Big King burger in 2013. 

 

B) Suggest a comprehensive marketing strategy that can help Burger King face McDonald's more effectively and be even more profitable. Explain the reasoning.