If Implemented, reduction in distributors payments by ABI will most likely affect profit margin for reseters such as convenience stores, price elasticity for ABI's products gross proflt for both ABl and MG company profit margins for ABt and its distributors. fred costs for ABI and its distributor QUESTION 12 Which of the following is not a potential risk associated with reducing distributor rate from $1.00 per case to $0.85 per case? Such a move may create tension between AB and distributors It may create trust in between At and distributor It will increase the degree of competition faced by ABI The strategy may lead to lesser cooperation from distributors Dedine in consumer demand could melty the impact of rate cut on distributors QUESTION 13 "Overal US Deer volume sales were down 2% in 2019, whereas craft brewer sales continued to grow at a rate of 4% by volume Retail dolor sales of craft increased 6%, up to 329 3 bin and now account for more than 25% of the 31160 bilion US bermart All of the following statements in the mate of the US beer market except beer industry, at an aggregate level is most likely in the date maturity stage craft beer in montely in the early growth stage whereas traditional beer products are in the lo decine stage traditional boor products are the main reason behind overal decline in Usbeer volume sales craft beer growth ly cannibaling sale of traditional beer products decine in overal beer volume sales notes focus on reducing customer Boquisition costs