Question: If it ain't Boeing, I ain't going was phrase used at one time by pilots of Boeing commercial airline customers as a nod of

"

If it ain't Boeing, I ain't going" was phrase used at one time by pilots of Boeing commercial airline customers as a nod of respect to the solid engineering of the iconic Boeing's

707

airplane.

Suppose Boeing were to use this in advertising campaigns.

Which of the following would this phrase be an example of

?

Question

4

options:

Brand logo

Brand attachment

Brand mantra

Brand performance

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