If it costs $500m to develop and bring to market a new prescription drug with all...
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If it costs $500m to develop and bring to market a new prescription drug with all the clinical trials and so on, and the chemical ingredients cost $1 per pill once we start making it, then how many pills do we need to sell in a 10 year period at $6 per pill to break even? Ignore the interest expense of that sunk cost or the time value of money complexities. If patients take 1 pill per day, then how many patients do there need to be for us to get our money back in 10 years? Assume 365 days per year even though there are some leap years in there. If it costs $500m to develop and bring to market a new prescription drug with all the clinical trials and so on, and the chemical ingredients cost $1 per pill once we start making it, then how many pills do we need to sell in a 10 year period at $6 per pill to break even? Ignore the interest expense of that sunk cost or the time value of money complexities. If patients take 1 pill per day, then how many patients do there need to be for us to get our money back in 10 years? Assume 365 days per year even though there are some leap years in there.
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Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date:
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