If its post-alliance management thats not working, why do our contractual alliances still seem to be successful? Response 1 of 3: Our partners probably don't actually want to work with our people. Our partners probably don't actually want to work with our people. Response 2 of 3: The other alliances should have been contractual alliances but were set up incorrectly. The other alliances should have been contractual alliances but were set up incorrectly. Response 3 of 3: Contractual alliances need less interaction and oversight. Contractual alliances need less interaction and oversight.