Question: If Karla wants to develop a media plan for her new client, she could collect from the company called Claritas / PRIZM . client information

If Karla wants to develop a media plan for her new client, she could collect from the company called Claritas/PRIZM.
client information
consumer behavior reports
media usage profiles
competitive advertising expenditures
media coverage reports
If Karla wants to develop a media plan for her new

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