Question: please answer all no need to explain thanks The Canned Food Association of America wanted consumers to appreciate the benefits of canned foods. The group's

please answer all no need to explain thanks The
please answer all no need to explain thanks The
please answer all no need to explain thanks The
please answer all no need to explain thanks The
please answer all no need to explain thanks The
please answer all no need to explain thanks The
please answer all no need to explain thanks
The Canned Food Association of America wanted consumers to appreciate the benefits of canned foods. The group's magazine ad depicted a rather shapely, robotic looking woman who was very shiny and contrasted with the dark background in the ad. Viewers had to look closely to learn that the ad was about the benefits of food in cans. Research indicated that consumers spent more time examining the ad because of its unusual imagery. On which component of perception was this unusual ad focused? A wants and desires OB.selection and attention C. resonance OD. recognition O E. relevance __from Claritas PRIZM system as part of her research. As Janice developed a media plan for a client, she gathered O A. media usage profiles O B. client information OC. competitive advertising expenditures O D.media coverage reports O E. consumer behavior reports After spending 15 minutes on hold with a company's customer service line for Information about a product she was considering purchasing, Cristina decided that she would buy a similar product from another company, Christina's interaction with the company is an example of a O A. conversion OB.commercial message Csilo effect O d.one-way communication O E. critical touch point Christie was gathering the information needed for the media plan for a client. Which of the following most likely provided Christie with demographic profiles of current customers, previous promotions, and the budget? O A client information 08. market research OC competitive advertising OD.media usage profiles E media coverage area Save Answer In New York City, a series of advertisements on billboards and subway cars conveys the image of soda into bottles of fat. Many of these images also include people trying to drink the fatty contents of the bottle. The advertisements, sponsored by the NYC Health Department, ask "Are you pouring on the pounds?" Looking at the images is unsettling for many viewers. This is an example of A shockvertising OB. false advertising O flogging OD indirect advertising O E corrective advertising Rachel is creating an international media plan for her client. Which of the following is NOT true concerning global media planning? O A Global media plans must piece together worldwide coverage with a variety of tools. OB. The internet is the only true global medium. O C.Cable TV companies offer an increasing number of international networks. OD. Satellites are regional, not global, in coverage. O E. Technical limitations, coverage areas, and government regulations prevent satellite transmission from becoming universal

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