If one considers commodities vs. more sophisticated products, one can conclude that: Differentiated products provide stronger margins Commodity industries are often characterized by a cost-based competitive advantage Commodities are easier to sell because they require little advertising The two types of products do not impact cost-based competition differently Question 13 With the onset of the maturity stage, the number of firms in most industries: Increases significantly Remains relatively stable Decreases significantly and then stabilizes Decreases or increases, depending on the industry Question 14 McDonald's greatest asset is its: Ability to franchise Land ownership to rent to franchise operators Attractiveness to Millennial and Centennial customers Openness to foreign changes to their menu Question 15 A virtual corporation is: A firm that coordinates a network of suppliers A firm that has neither resources nor competencies A firm that has no structure A firm that exists only in some customers' minds