Question: If PepsiCo uses this continuity schedule in spending on marcom for its new product, it will spend the same amount on marcom for each period

If PepsiCo uses this continuity schedule in spending on marcom for its new product, it will spend the same amount on marcom for each period of its marketing campaign. a. Continuous schedule b. Pulsing schedule c. Flighting schedule d. Variability schedule

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